Bed Tax: An added price to a hotel room imposed by the city or country based on where the hotel is located. An exhibition of products and/or services held for members of a common or related industry. What is sales and marketing department in hotel. Boutique Hotels: Smaller luxury hotels that separate themselves from large competitors by their service and product offering. Submitted by professionals in the hotel and planner side of hospitality, these were the most common hotel acronyms and abbreviations that professionals need to know. Extranet: Back-end of a hotel sales website allowing hotels to log in and enter all their rates, availability, and restrictions. The sales department of a hotel is responsible for a lot of the hotel's revenue. How many candles are on a Hanukkah menorah? This particular sector has been transformed over recent years, by advances in technology which in turn have changed consumer’s buying habits. Alternative Availability: Suggesting other available properties when the requested property is unavailable. Sales and Marketing Department: The major role of the sales and marketing department is to bring in business and also to increase the sales of the hotel’s products and services is the major task of the department. Ecotourism: A responsible way of traveling to natural areas that conserve the environment and sustains the well-being of local people. Providing leadership and guidance, our Regional Directors of Sales work in conjunction with property General Managers and Sales Teams to capitalize on market opportunities and leverage national campaigns. Talking in terms of RRM helps level the playing field when discussing different types of hotels. Room Block: A specific set or count of rooms that are reserved for guests in a group. Dedicated Bandwidth: Bandwidth available to only a specific group. Although some terms may be recognizable, others can now be added to your business vocabulary. Cooperative Marketing: Programs for marketing involving two or more participating companies, institutions, or organizations. presentations to corporations about why the hotel would be perfect Simple easy tools to drive revenue. Repeat Booking: When repeat business is booked on behalf of the same client. Professionals in the hospitality industry say these are the hotel acronyms and abbreviations you need to know. In order to successfully conduct business with others outside of your realm of the industry, a mutual understanding of vocabulary is essential–whether you’re an expert event planner or a hotel sales manager, and every role in between. Sales Manager is an executive who leads a sales unit, team or department by setting goals and meeting targets, formulating plans and policies, designating tasks, and developing salespeople. A glossary of Hotel Revenue Management terms revenue leaders need to know. Agenda: The items or unfoldings that comprise the “to-do list” or schedule of an event. These three departments will report to the Director of Sales. Stop Sell: The act of stopping the hotel from being booked on distribution channels, used when hotel is sold out during a certain time period. Gala Dinner: Social function that generally includes speakers or performers. Run Of House (ROH): ROH in hotel terms means a basic room type with no guaranteed specific amenities. Hotel sales and marketing. Incentive Fee: A highly negotiated management fee provided to the manager based on incremental profitability and manager’s operational expertise. When did organ music become associated with baseball? Refundable Deposit: Deposit that may be returned if certain conditions are not met by the supplier. Market Segments: An identified group in an overall market to which a specific service appeals. Overbooking: When more rooms are sold than are physically available to sell. Look-to-book ratio: Rate of traffic that looks at a listing on a website compared to the number that book. PPPN: Industry acronym for per person, per night. OTA: Acronym for Online Travel Agent/Agencies such as Expedia. Collaborative event sales software that increases qualified leads and drives direct revenue. Be sure to utilize RFP response best practices and maximize your visibility with planners to set yourself up for success, and don't forget about all of the good works happening across the industry. All commercial counterparts joined to focus at the area level, regional level and hotel level. European Plan (EP): One hotel package that excludes coverage of meals. Here are 99 marketing and sales terms that you should know. The sales and marketing department is responsible for generating new business for the hotel. Cut-Off Date: Date at which all unused guest rooms in a room block will be released to the public. Partition: Portable wall or barrier that is wheel-mounted and can be used to divide a large space into smaller spaces. Intelligent Hotels: Hotels that use state of the art technology to run operations. Also known as event-only business restrictions. Gross Operating Profit (GOP): The result of the hotel’s gross operating revenue, minus gross operating expenses. This could be the sales of rooms, functions, conventions, or even restaurants or bar. Channel Management: Techniques used by hotels to optimize performance across distribution channels such as OTAs. House Manager: The manager underneath the General Manager in ranking that is responsible for an individual hotel, unlike the General Manager–who covers more than one. Hollow Circle Setup: Circular room arrangement in which tables/chairs all face one another. The sales and marketing department in the hotel industry is responsible for maximizing a hotel’s revenues by developing programs and incentives to increase occupancy and make profitable use of its accommodation, meeting, and leisure facilities. Results Through Relationships holding a conference; or they will send out information to people However, each sector has its own “lingo” that isn’t familiar to all those in the hospitality industry. Total RevPAR: Total revenue per available room. 2 trends affecting the way hotel marketing and sales department do business - acquisition, merger, and consolidation: hospitality firms own hundred of brands, they consolidate their operations and rely on national and regional sales office JD Power: A company that conducts guest satisfaction surveys. Owner’s Priority: An incentive fee included in hotel management agreements earned by a manager after the owner receives a return of a specified portion of the investment in the property. 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